Quality improvement (QI) is increasingly recognised to be integral to clinical practice. In the UK, national initiatives to improve quality have included both externally-imposed pay-for-performance in the Quality and Outcomes Framework (QOF),
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The introduction of new evidence-based practices often requires practitioners to change or adapt their behaviour, hence behavioural factors can impact on the success and sustainability of improvement interventions. This seminar will address ways to facilitate behaviour change to support improvement activities within health and social care settings.